India’s Business Standard has an article today by Kishore Singh giving an review of Amitabh Kant’s new book entitled “Branding India: An Incredible Story“. The book analyzes India’s success in its Incredible India! campaign. Since its launch in 2002, Incredible India has transformed “a contrarian diversity into a contemporary brand to sell India overseas as a tourist destination”. Indeed, India has become a powerful brand, which has promoted it as a rising power and a global player, particularly in the services industry. Read more here.
