America is many things, as are Americans, and our culture is as diverse as they come and when one thinks of America and our modern culture one of the things that pops into your mind is inevitably fast food. We are all touched by the reach of the fast food industry. While for some of us fast food is a staple of our busy lives, for others it is a rare treat, but, regardless, at some point and time no matter how much we may want to avoid it, we all eat it. When one eats fast food guilt often comes into ones mind, however the guilt that one usually feels is that based more on glutinous pleasure, and not that of one who is contributing to the harm of another persons well being. However it is here at the fast food counter that one unbeknownst is contributing to the enslavement of others.
When one thinks of modern slavery or forced labor, one rarely thinks of America, despite the fact that there are 17,500 persons trafficked into the US each year according to US government figures (, however the true numbers are unknown. These numbers do not reflect the numbers of domestic and international victims, among us in the US.) Nor does the use of tomatoes, which is a staple of most of our diets, more likely than not does not make you think of injustice. Nonetheless both are realities in our ever- expanding ideological world, where democracy is seen as the path to freedom.
In the south Florida county of Collier lies Immokalee, once a bustling pre-civil war farm community of full of slaves and slave owners. However for many modern- day farm workers treatment and conditions in the fields has changed little since the outlawing of slavery in the United States.
Founded in 1993, the Coalition of Immokalee Workers (CIW), was established to fight against the abuses occurring in the fields , abuses that range from labor exploitation to actual modern-day slavery. The CIW works to protect those who find themselves in those most extreme conditions; being are forced to work in the fields in against their will, in conditions that don't diverge that far from those of "slave like conditions", often appearing no different than their historical slave counterparts. Comprised of more than 4,000 farm labors, mostly Mexican, Guatemalan and Haitian migrant workers, the CIW is ready and poised to fight for the rights of those who fill Immokalee's orange groves and tomato fields. The CIW received the Robert F. Kennedy Human Rights Award in 2003 in recognition of its work to end modern-day slavery and exploitation of migrant workers in the U.S. agriculture industry. The 2007 Anti-Slavery Award was given to the CIW for their exceptional contribution towards tackling modern-day slavery in the US produce fields.
The CIW's first big battle against the fast food industry came in 2001 as they took on the fast food chain Taco Bell in a large scale boycott, "Boot the Bell". The CIW demanded that Taco Bell, whose tomatoes are often supplied by producers in Immokalee, take responsibility for the working conditions and wages of the farm workers that supply the company's tomatoes. CIW won the battle of the Bell on March 8, 2005, as Yum! Brands, Inc., Taco Bell"s proprietor, agreed to pay a penny more per pound of tomatoes in order to increase workers’ wages. In 2002 CIW then took on the king of fast food, McDonald's, demanding they too pay a penny more per pound. The CIW's agreement with both companies stated that they work directly with the CIW to implement an enforceable code of conduct. The code created by McDonald's was considered inadequate and it was not until April 9, 2007 that an agreement was officially made.
The CIW is once again embattled in another fight, this time with fast food giant Burger King, and other industry leaders, who has thus far failed to use their force to ensure that farm workers receive a faira ware wage and treatment. The Burger King has announced that the company had "extensively considered the Coalition of Immokalee Workers’ (CIW) "penny per pound’ request and has declined to accept the proposal." Instead, Burger King offered to re-train dissatisfied tomato pickers to work in Burger King restaurants.1 Just a few short months ago, yet another case of workers, held against their will and forced to work in the agricultural industry came to light. This is the seventh such case in little more than a decade.
The CIW has now launched a national petition drive demanding Burger King work with the CIW to ensure their consumers that their supply chain is free from slavery. The petition aims , and to show the level of support of consumers who will not support modern slavery. The campaign will show the high levels of consumers who are "prepared to stop patronizing Burger King now, and other food industry leaders in the future, should they fail to do so."
Sadly the plight of the Immokalee workers only echoes that of some 27 million slaves around the globe, as modern slavery reaches a scale almost three times larger than that of the the Atlantic Slave Trade, which saw the transport of some 10 million people out of African in four decades. This year on January 1st marked the 200th anniversary of the US ban against the importation of slaves, and yet we still live with slaves in our midst. The slavery of our past is far from forgotten, yet the slavery of present remains hidden in the shadows. Slavery is far from being history, and its grasp has reached every corner of the globe and America is no exception to this brutal crime against humanity.
1 See: Penny-Per-Pound
Also see: BKC Penny Per Pound