Taking a lesson from Barack Obama’s tech-savvy presidential campaign last year Kenya plans to use text messaging to promote the East African Community Common Market. The goal of the campaign is twofold. Its advocates want to sell the idea, but they also want to educate people about it, as they fear that not enopugh Kenyans are even aware of the Common Market, which hopes to make it easier for people, goods, and services to move between the member states.