It seems that more and more people share a desire to become invested in the products they purchase.
http://edition.cnn.com/2011/TECH/social.media/05/16/iou.facebook.qr/index.html?hpt=C2
Artisans in undeveloped areas of the world are connecting to their purchasers via Facebook. They include images of the products and describe the journey it took to get to you. You can even take a picture of the item once you have received it and send it back to them!
