British Prime Minister David Cameron and Nigerian President Goodluck Jonathan talk during a meeting at the State House, on July 19, 2011 in Lagos, Nigeria – Getty Images
The Economist recently ran an article that highlights the tension between spending on foreign assistance and domestic political support for it. Prime Minister David Cameron, who ran on a platform supporting more aid and has insulated it from the cuts he has levied on almost every other part of government, is the latest to find himself in this political quandary. On a recent trip to Africa he tried to strike a tone that would please audiences at home and abroad:
As Britain moves to reduce the size of its armed forces Cameron is seeking to position the country as an aid superpower. As the chart below indicates, Britain already has a preponderance of soft power. But is it sustainable (politically or financially) in lean times?
Cameron might want to look to the American case of the perception-reality gap in managing the politics around foreign aid (see below from Sarah Sullivan at the PBS News Hour):