Beginning this week, Odwalla plans to donate 10 cents from every purchase of Mango Tango Smoothies to the Haiti relief effort. The money is intended to promote training and better market access for Haiti’s mango farmers.
“With the one-year anniversary of the earthquake upon us, we wanted to renew our commitment to the important reconstruction efforts continuing to take place in Haiti,” said Alison Lewis, President, Odwalla. “As one of our most popular flavors, it made sense to make Mango Tango part of the Haiti Hope Project in an effort to keep this important cause top-of-mind among consumers who share our commitment to sustainable living and doing good things for the community.”
Fabulous! More chances for yuppies to feel great about themselves as they head to Whole Foods in their Tods shoes with their reusable “Feed the World” bags. Just kidding. It seems like a great idea, and as a fan of anything relating to mangoes, I wholly approve.