The 2003 WSF put the movement on map, in large measure because President-Elect Lula chose to emphasize his larger than Brazil leadership making an historic speech at this unique global gathering of social movement activists before boarding a jet to Davos where he called on world leaders from the corporate world and government to combat poverty and make the institutions of global authority more accountable and democratic. Lula was the perfect interlocutor between the rice and bean rebels of the WSF and the champagne soaked elite of Davos.