It was pointed out to me offline that I neglected to mention the controversy that surrounds (RED). The campaign has been accused of spending too much money on marketing, and not enough on donations to the Global Fund. (RED) disputes the estimates, believing that their critics count the marketing budgets spent by their corporate partners. As my earlier post suggests, this isn't necessarily unjustified. Gaining brand recognition is a large part of the point of (RED). Still, the people buying their GAP t-shirts should know how much of their money is going to buy AIDS meds, and it is wrong to mislead them.
