Recent polling data indicates that South Africans simply have no real sense of who Kgalema Motlanthe is or what he stands for. This is exactly as Jacob Zuma would like it, as a cipher as placeholder in the office of the president only strengthens Zuma's claim on the position. The Congress of the People is poised to present enough of a challenge to the ANC that name recognition will be a huge factor in the 2009 election. The ANC is thus going to rely on both the brand name and emphasize the good elements of Zuma's renown while at the same time planting the seed in the minds of voters that COPE is an unknown quantity.