Foreign Policy Blogs

Orbitz enters the Cuba travel fray

Orbitz, a large and well-known online travel booking company, and Ipsos, a survey-based market research company, released the results of a public opinion survey today, showing that a great majority of Americans favor lifting the ban on travel to Cuba. Orbitz simultaneously launched a campaign aimed at getting Congress to allow travel to Cuba by all U.S. citizens and green card holders.

The poll results show that 67% of Americans favor lifting the travel ban, and 72% believe that expanding travel to Cuba would positively impact the lives of Cubans (why the 5% distinction exists in this particular direction—e.g. there are a fraction of people that believe expanding travel to Cuba would help the Cuban people, but they do not favor it—puzzles me, and hopefully does others).

Furthermore, 63% of Americans believe that travel agencies like Orbitz should play an active role in pushing Congress to repeal the ban, and so www.OpenCuba.org came into being. Orbitz will officially present a petition to Washington policymakers later this year, with input and signatures from the site. Meanwhile, the website, which was designed and launched within only two weeks, will test the ability of a grassroots effort to affect change on this contentious issue.

For Spanish-speakers, watch this news report to hear the perspective of critics: that Orbitz is giving no regard to the lack of democracy on the island, and is only interested in the profit that it would receive from booking travel to the island should the ban be lifted.

 

Author

Melissa Lockhart Fortner

Melissa Lockhart Fortner is Senior External Affairs Officer at the Pacific Council on International Policy in Los Angeles, having served previously as Senior Programs Officer for the Council. From 2007-2009, she held a research position at the University of Southern California (USC) School of International Relations, where she closely followed economic and political developments in Mexico and in Cuba, and analyzed broader Latin American trends. Her research considered the rise and relative successes of Latin American multinationals (multilatinas); economic, social and political changes in Central America since the civil wars in the region; and Wal-Mart’s role in Latin America, among other topics. Melissa is a graduate of Pomona College, and currently resides in Pasadena, California, with her husband, Jeff Fortner.

Follow her on Twitter @LockhartFortner.