Foreign Policy Blogs

Selling nostalgia

American car-makers have not shipped spare parts to Cuba since 1960, but an estimated 60,000 of these cars from the 40s and 50s still roam the roads of the island. Some operate as taxis and many have been carefully maintained over half a decade by individual owners. Watch an MSNBC video on this here.

The report points out the irony of these cars in Cuba (beyond the obvious—that the companies that are bankrupt at home still thrive in a country that the United States has had mutually icy relations with for years): the state-run tourism industry actually uses the nostalgia invoked by these American cars to draw foreigners to the island. Check out this advertisement, from the Cuban tourism industry’s own official site, for example:

From Cubatravel.cu

Meanwhile, Cuba’s state media, in reports on the U.S. financial crisis, have highlighted events like GM’s bankruptcy as symptomatic of everything gone wrong with the United States and the failure of unbridled U.S.-style capitalism.

 

Author

Melissa Lockhart Fortner

Melissa Lockhart Fortner is Senior External Affairs Officer at the Pacific Council on International Policy in Los Angeles, having served previously as Senior Programs Officer for the Council. From 2007-2009, she held a research position at the University of Southern California (USC) School of International Relations, where she closely followed economic and political developments in Mexico and in Cuba, and analyzed broader Latin American trends. Her research considered the rise and relative successes of Latin American multinationals (multilatinas); economic, social and political changes in Central America since the civil wars in the region; and Wal-Mart’s role in Latin America, among other topics. Melissa is a graduate of Pomona College, and currently resides in Pasadena, California, with her husband, Jeff Fortner.

Follow her on Twitter @LockhartFortner.