With the World Cup just around the bend expect to see more and more relatively gushing profiles-cum-boosterism such as this one. But I’m ok with that. South Africa’s time in the spotlight is now, and it will be fleeting. There is no shame in a little bit of shameless promotion. We all know South Africa’s downsides. The World Cup, however, will reveal South Africa’s best face. I, for one, cannot wait.