Foreign Policy Blogs

WFP helps to "feedback" for Easter

WFP helps to "feedback" for EasterAs Easter weekend arrives, the World Food Programme (WFP) reminded the public of the effect of hunger on children.  Citing how 20 million children worldwide could be fed for two years by the $2.3 billion spent on the annual Easter candy sales in the U.S. and UK, WFP urged people to donate the amount of their Easter candy purchases through their WeFeedback service.

To help users account for these purchases, WFP has added a chocolate rabbit and chocolate egg icon to their feedback calculator for the duration of the holiday.  Money donated to the service will allow WFP to provide school meals to children, who constitute nearly two-thirds of those fed by WFP each year.

“School meals go to an average of 22 million children each year in 60 countries, according to WFP.  Children only get meals if they go to school regularly. In many programmes, attendance also earns a take-home ration that will help sustain the child’s family as well.”

Posted by Michael Lucivero.