Foreign Policy Blogs

YouTube’s Free Channels Taking TV by Storm

 

Source: Mashable

When traditional television was looking the other way, YouTube launched a truckload of what they call “original channels.” The channels cover everything from food and travel to autos and topics for moms.

According to an article in the Guardian on Oct. 8:

The Google-owned video website has linked up with media companies including Hat Trick, All3Media and ITN for the UK channels, which include the Jamie Oliver Food Channel, BBC Worldwide’s On Earth and Mixmag TV.

The 60 additional channels just launched were chosen from a large number of applicants based on what YouTube felt matched its platform of interactivity and connecting with the viewer.

In an interview with Ad Age a few weeks ago, YouTube’s Head of Content Strategy Jamie Byrne stated that an automotive-themed channel called Drive is one of the most successful so far, with more than 100,000 subscribers in only 7 months.

The venture is worth keeping an eye on.

 

Author

Genevieve Belmaker
Genevieve Belmaker

Genevieve Belmaker is a freelance journalist and contributing editor with The Epoch Times (www.theepochtimes.com). She also contributes to Quill, the magazine of the Society of Professional Journalists and Poynter.org. Her blog on journalism is http://artofreportage.com.

Genevieve has traveled throughout the U.S., Asia, Central America, Israel and the West Bank for reporting assignments, including major investigative reports on the recovery of New Orleans, the encroaching presence of China in Costa Rica and Nicaragua, the dangerous import of melamine-contaminated milk into the U.S. and settlement outposts in the West Bank. She regularly reports on issues related to journalism, and the work of journalists.

She holds a BA from the University of Southern California in International Relations, and has been a member of several prominent national and international professional media organizations, including the Society of Professional Journalists, Investigative Reporters and Editors, the International Women’s Media Foundation, the New York Press Club, and the Newswomen’s Club of New York. She lives in Jerusalem, Israel with her husband and son.

Areas of Focus:
New Media; Journalism; Culture and Society

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